Global is top SME OOH Player in India

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition attracted 63,819 nominations across the country. Mr. Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at a five-star hotel in Mumbai.

The high-profile event was attended by Sumitra Mahajan, speaker, Lok Sabha and Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises (MSME).

Mr. Gupta was understandably happy with the development. ‘‘We have been in business for the last 18 years and have won over 350 awards. I credit my team with their excellent media planning and execution skills and their mastery of disruptive innovation for helping us reach this level. I dedicate this award to the over 1 Lakh satisfied customers who have kept supporting us year after year. Thank you, everyone!” said Mr Gupta.


The India SME Forum, a not for profit initiative, nurtures entrepreneurship and supports innovative, globally competitive SMEs in India.  



Growing demand for OOH monitoring system- Sanjeev Gupta

Are you looking for weather-proof sites?


Thinking about the monitoring report for OOH?


We have been discussing the need of reporting system for a long time now. Recently, OOH agency – Milestone Brandcomm had launched monitoring tool for marketers and soon this will be available for other players in case it is successful. Secondly, advertisers are also looking for rain proof flexes and sites. With increasing expectations from outdoor advertising: its time for us to be ready with smart solutions such as digital billboard, flex with improved flex material and strong based site to bear the brunt of extreme weather conditions. Our collaborative efforts can make a big difference in restoring faith in the medium.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years.


Call Now Mr. Amit Gupta – 9820 797 773 Or Email –



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Lai Bhaari engages Global Advertisers for OOH promotion


Hoarding in Mumbai- Lai Bhaari - Global Advertisers - OOH Media

OOH Medoa - Mumbai - Lai Bhaari - Outdoor Advertsing - Global Advertisers

Ritesh Deshmukh Starter Lai Bhaari - Outdoor Media Partner Global Advertisers

Bollywood actors are increasingly looking at roles in Marathi films, every passing year. While last year we saw a few Hindi film actors making their Marathi debut, 2014 too, will have its share of introductions to the industry. Lai Bhaari directed by Nishikant Kamat marks Bollywood actor ’s debut in Marathi cinema. He will be seen fighting goons and mouthing dialogues in this action-packed flick. Bollywood heartthrob, Salman Khan will also be seen in a short cameo role in this movie.

To promote the film, Riteish has launched an outdoor campaign in Mumbai. The campaign has been executed by Global Advertisers.

Commenting on this, Sanjeev Gupta, MD, Global Advertisers, said “We understand the market of marathi movie segment, hence our team at Global has selected such areas where the population of marathi speaking people are large.”

Zeel engages Global Advertisers for brand promotion

Breaking the notion of monsoon as a dull season for outdoor advertising, India’s smartest OOH agency-Global Advertisers is on a spree of tapping new accounts. First time advertiser on outdoor advertising medium, Zeel Rain-Wears rolled out its outdoor campaign engaging hoardings, bus media and LED screens. With an objective of creating awareness about the brand, Global carved out mix-media plan to reach out to potential customer in Mumbai and across Maharashtra. The massive billboards read a loud the tagline “Be Monsoon Ready”. Zeel has also signed Bollywood actor Vivek Oberoi as the brand ambassador.

Speaking on this, Sanjeev Gupta, MD, Global Advertisers, said “Monsoon season has brought us many bookings from various segments such as Zeel, Adlabs Imagica, Essel World and many more. Our focus has always been on innovation and bringing in new trends and ideas into the business. Out-of-home industry has tremendous potential, wide range of inventories, unavoidable presence and most importantly it suits to the budget of every client. For Monsoon, we have special packages and value addition services for our clients to ensure 100 percent success.”

Zeel focuses to establish itself as a sought after brand in Rainwear segment for a fast growing brand conscious youth of the country.

Tax reforms, investments part of Budget wish list for OOH industry

The OOH sector has had a positive start to the year and agency heads are hoping for a pro-business and pro-growth Budget that will ensure that this good run continues. Though there are no OOH-centric expectations, the general consensus is that a budget that supports growth and encourages investment will only lead to higher spends on advertising and thus, benefit all facets of the advertising ecosystem.

Sanjeev Gupta, MD, Global Advertisers said, “After achieving a historic victory in the Lok Sabha Elections 2014, we have high expectations from the newly elected Modi-led Government. India is likely to emerge as the world’s largest middle class consumer market with aggregated consumer spends of $13 trillion by 2030. It has become essential for MNCs/ SMEs to be visible on different advertising media to promote their services/ products. Therefore, outdoor advertising industry needs Government support to grow in the future.” He further stated that the Centre should focus on creating new opportunities, allow FDI, develop transparent policies and reforms, address tax issues and licensing procedure of public structures.
While stating that the outlook in general is positive for the coming years, Rajiv Saxena, MD, Blue Ocean Media said, “We are expecting tax reforms and interest cost liberalisation.” According to him, with such reforms corporates will save more money, which could lead to higher advertising budgets and ad spends. The outdoor agencies we spoke to agreed that one of the main facets of the budget should be to create an economy that promotes spending and investments.
Rajan Mehta, Founder and CEO, LiveMedia added here, “Overall, for the media industry, it is important that the Budget spurs investments through tax reforms. Consumption is still low and the Government needs to bring in liquidity (for consumers) so that spending increases.” Another important thing, according to Mehta, is that I&B policies should be comprehensive and be implemented properly.
Echoing similar thoughts, Atul Shrivastava, COO, Laqshya Media remarked that the Budget should help bring down soaring prices and cost of living and infuse confidence in investors. “This will allow more disposable income to consumers and spends to increase, while also increasing flow of capital in the market, which will improve sentiment as well as availability of funds for new ventures.”
He also pointed out that some other steps to help consumers would be to provide income tax relief and reduction of housing and consumer loan interest rates. “Steps should be initiated/ charted out to reduce India’s dependence on monsoon for agricultural output. Bad monsoon is gloomy and brings down the market sentiment drastically. Connecting the rivers is an idea being discussed in this connection,” Shrivastava added.
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A sunshine year for outdoor industry

MUMBAI: Got distracted while driving through the highway? Then blame it on the rise of the hoardings.

What was not an essential part of any advertisers’ marketing plan when the television was on rise has now once again caught everyone’s attention as numerous channels quote premium rates.

“It is an in-your-face advertising. While one can skip and miss an ad on TV, it is very rare that one will miss out a life-size hoarding,” say media observers while adding that it is also the cheapest form.

Metros continue to garner the largest share (in excess of 50 per cent) of the outdoor pie. However, in line with the trend witnessed in the last couple of years, the Tier II and III cities continue to outperform the larger metros. The reason for this is the fact that a large number of campaigns are being projected for Tier II and Tier III audiences. Nonetheless, since the cost of media is lower, the percentage contribution is almost negligible. Regionally, north and west contribute up to 60 per cent of the total advertisement spend in OOH.

Interestingly, billboards are cherry-picked by brands and planners alike as it makes for approximately 55 per cent of the format used by outdoor advertisers 2013. Thirty-four per cent of revenue came from transit mediums.

However, thanks to economic uncertainties and who will come to power, the year 2013 saw muted growth of the Indian outdoor advertising industry. The current story is quite different.

According to the Ficci report of 2014, brand owners spent approximately Rs 19.3 billion in 2013 on OOH which was only five per cent of their total advertisement spends. The projected spends this year is close to Rs 21.2 billion.

The general election gave many advertising agencies reasons to rejoice, especially the ones in the outdoor business. According to a senior media planner from Maxus, political parties on an average had spent 20 per cent of their marketing budget on outdoors.
“Election campaigns came as an additional benefit to us beside our regular business. From the starting of the year, we started receiving bookings for our sites by various national parties. For three months, March, April and May, all our sites were booked. Anticipating this demand, we had expanded our portfolio, much earlier, which included big size hoardings at prominent areas, extensive reach in tier II and tier III cities, unbeatable pricing points and transparent policies,” says Global Advertisers managing director Sanjeev Gupta.

The first half was in favour of political advertising; the other categories which also spent and continue to do so on outdoors are real estate and e-commerce companies that are leaving no stone unturned to woo customers. While there are many low spenders, the categories which slashed their spends drastically are telecom, automobile, consumer electronics and banking, financial services and insurance (BFSI).

According to media experts, though inventories appeared to be completely occupied during election seasons, they are not sure about the revenue numbers. The pricing during a political advertising campaign roll was highly influential and negotiated on the basis of personal relations. Having said, many outdoor players are happy with the start of the business.

The forward trend

Innovation is the key to survive in the competitive business and this is the reason today advertisers want more than just plain vanilla hoardings. They prefer them with illumination, advance public utility structures especially for short duration campaigns. “Flip billboards (flip hoardings) is now becoming a new trend in the advertising industry,” mentions Gupta.

Laqshya Media chief operating officer Atul Srivastav highlights that the two trends, which have recently sprung in the outdoor space, are emergence of vendor based agencies and consolidation of media ownership business.

“Outdoor is moving to become Out-of-Home in true sense of it. The lines are blurring, no longer do we have compartments of 20x40s to qualifying as an outdoor. With mobile, tabs etc seeping in rapidly and with the consumer constantly being on the go, the trend is to create campaigns that engage consumers when they are out of home. Thus, while our age old hoardings remain essential, we approach the medium with an open mind and give integration a lot of importance,” believes  Posterscope Group India managing director Haresh Nayak.

Monsoon, a worry?    
If one goes by what the MET has to say about the monsoon this year then OOH players have little to worry.

Though weak monsoon will affect the economic sentiments, experts believe that the new government will able to handle the situation. Hence, resulting in better spends even in the coming months which will be more than last years.
“We are expecting good sale in monsoon season. Presently, it has brought us clients of resorts, hotels, holiday destinations, tourism, education sector, amusement parks and many more. In our attempt to have full occupancy during the monsoon season, we have introduced various selling concepts in our business such as hoardings on rotation basis, barter plans, mix-media plan, tier I & tier II cities plan and many more,” reveals Gupta.

The industry, overall, now waits for a better festive season which will be followed after the unpredictable monsoons. Currently, many show launches are lined up by the entertainment sector which the outdoor industry is betting high on.

The future is bright like our streets for the OOH sector.

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Global Advertisers scores with Asia’s biggest hoarding

Global Advertisers owns the largest hoarding in Asia, according to the World Records of India – 2014. The text of the citation accompanying the award reads: “We hereby certify that Global Advertisers, an outdoor media solutions company that has been creating benchmarks for quality and innovation for the last 18 years through its big-format hoardings that cover most premium and strategic sites in Mumbai, owns Asia’s largest hoarding.”

Global Advertisers is known for its big-format hoardings with the most number of corridor branding opportunities in the Mumbai Metropolitan Region, which include their premium corridor branding sites at three important points of entry into the city – Sion, Dahisar and Thane.

The record-winning hoarding is front-lit and stands at 120 X140 feet (Total area 16,800 square feet), overlooking the Kalanagar junction in Bandra, Mumbai. The hoarding connects the two important business districts of the city – Fort in South Mumbai and the Bandra-Kurla Complex.

“We went through data from record books across the world, researched records held earlier and also visited the site and measuring the Global’s Largest billboard in Mumbai before confirming the record. I extend my heartiest congratulations to Mr Sanjeev Gupta and Global on this singular achievement,” said Paavan Solanki, founder & President of World Records of India and World’s Amazing Records.

Headquartered in Mumbai, Global’s branches are spread across Tier-I and Tier-II cities of India.

Global offers 360 degree media planning and buying services, and is widely reputed as a product as well as price innovator that has incorporated features like rotation, barter and easy payment plans into its tailor-made offerings for clients across sectors like banking, real estate, IPOs, entertainment, fashion and FMCG.

Global supports efforts by individuals as well as organizations in the fields of education, women’s empowerment and livelihood support. It also provides monetary, food and medical support to orphanages, old age homes and children in municipal schools. Global also organizes free eye and heart checkup camps for all and supports charitable hospitals with medicines and blood donation drives. All events organized by Global Advertisers are free and open to all without exception.

Sanjeev Gupta, MD, Global Advertisers, was understandably ecstatic. “I owe this achievement to the support of my family, my clients, my team at Global and above all to the blessings of my guru Mamtamai Shri Radhe Guru Maa. We are all very happy at receiving the award.”