Girnar Tea goes Outdoor in Mumbai

The campaign is spread across various neighborhoods from Borivali to South Mumbai and Sion.

Girnar Tea OOH campaign
Girnar Tea OOH campaign

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- ‘My Chai, My Time’. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead.”

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands – Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.


Global Advertisers launches EMI scheme

OOH agency Global Advertisers has announced a new scheme, under which, its premium inventory will be made available to SMEs and advertisers with smaller budgets at an EMI. The offer was introduced in September and the agency is currently in talks with six clients.
The EMI scheme has been launched in association with HDFC Bank and the EMI period is between 18 months to three years depending on the campaign. Sanjeev Gupta, MD of Global Advertisers said that currently there are no discount schemes available but these might be introduced after seeing the response.
The new move is targeted mainly towards SMEs, real estate businesses, small retail establishments and companies currently grappling with cash-flow issues. “It makes sense to advertise in the peak season when you need the footfalls and pay later in the months ahead. We have extended the offer to all our billboards across the Mumbai Metropolitan Region for clients with a range of budgets,” said Gupta.

Global Advertisers wins ‘Customer Engagement Award’

Advertisers, pioneer in the outdoor industry has been bestowed with Customer

Engagement Award for “Excellence in Out-of-Home Effectiveness” during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai .

The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries. “It?s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry said, Sanjeev Gupta, Managing Director, Global Advertisers on winning the award.

The Customer Engagement Team shortlisted the Global Advertisers on executing industry?s first – corridor branding campaigns and creating the Asia’s biggest hoarding i.e. 140 x 120 at Bandra.

Adding to this, Global?s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, and excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget.

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Asia’s biggest display

The latest addition of Bandra hoarding in Global Advertisers’s outdoor inventory has further increased to  142X128 from 125X80, making it Asia’s largest BANDRA biggest hoarding in Mumbai

Located at Bandra in Mumbai, the site has set new benchmark for the company and for brands looking for unique proposition in outdoor advertising. It’s a great opportunity for marketers for building innovative concepts on such a larger display. 
 Also, Bandra is highly preferred area for marketers for promotion, therefore popular luxury fashion brands, automobile, entertainment, BFSI and many more have already made enquires. “I am very excited to have this site added to my kitty, its Asia’s biggest display today. It’s our new Star in the Global family.” said Sanjeev Gupta, MD, Global Advertisers.
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Appreciation Letter From I Ball

Global Advertisers conferred with ‘ Best Service Provider ‘ remark exclusively from ‘ i  ball ‘ an electronic gadget manufacturer.
Global has given them 24X7 sales services, best quality inventories and ensured sales. Our innovative ideas helped the company in generating word of mouth during the festive season.

Donear suiting, the style partner of Gori Tere Pyaar Main, engages Global Advertisers for outdoor promotion

Gori Tere Pyaar Main
Mumbai: 25 November, 2013: “Being the season of wedding, brands are eyeing for innovative solutions, co-branding opportunities with movies and its promotion on outdoors have gained popularity this year.
Our company, Global Advertiser has promoted several such branding partnerships on outdoors, recently. For example: travel partnership, exclusive merchandise partnership, channel partnership and many more. Outdoor advertising has supported these marketing initiatives of brands in terms of maximizing their reach, creating awareness about their offers and helped them in cutting down the competition, significantly.
The outdoor campaign of Donear Suitings is promoting its style partnership with the movie Gori Tere Pyar Main,  and has been successful in spreading the message across many cities. ” said Sanjeev Gupta, MD, Global Advertisers.
Global Advertisers displayed huge outdoor sites from Bandra to Andheri, capturing the young crowd going to shopping malls, multiplexes and college.