OOH industry buoyant after landmark NDA win

Following the BJP-led NDA’s sweeping win at the Lok Sabha Elections, there is a sense of optimism among India Inc. The general opinion is that this feeling of well-being will lead to further investment by brands and a loosening of purse strings, which will also help the advertising industry, including the outdoor segment.
A government change, pointed out some agency heads we spoke to, usually increases confidence. For example, Sunder Hemrajani, MD, Times Innovative Media gave the example of 2009 when the UPA did much better than expected. “We saw an increase in positive sentiment even back then. It is the same this time; I am seeing a lot of positive sentiment. April and May have been very tight for all media but I feel that things will be even better this time than 2009,” he said.

Though sentiment from India Inc. has been leaning towards a Modi-led government with its promise of development and progress, the new prime minister’s recent statements and energetic first few days since securing victory have also helped. “He (Narendra Modi) seems to be continuing with the same motto that he used in Gujarat. Since advertising is perception driven, we could see an increased spending this year,” said Rajiv Saxena, MD, Blue Ocean Media.

On being asked whether there were any specific changes that were expected for the OOH sector, Saxena opined that spending from real estate and telecom, two sectors which had reduced spending last year, might increase.

The election year saw a windfall for most OOH agencies, who normally expect a slow start to any year with business usually picking during the festive seasons. For example, even after the results were declared, BJP launched a massive outdoor campaign thanking voters for their support.

The Mumbai leg of the campaign was handled by Bright Outdoor Media and Yogesh Lakhani, CMD of Bright Outdoor Media informed us that it comprised of some 135 hoardings across Mumbai. Given the general sense of optimism in the market, he mentioned that business could improve by as much as 10 per cent. “In any business there is always a positive and negative cycle. For the last few years we have had a negative cycle, so things definitely have to change now,” he said.

Another way of looking at the massive OOH campaigns run during the elections by political parties is that it showed the strength of OOH advertising in creating recall and spreading awareness, opines Sanjeev Gupta, MD, Global Advertisers. He expects more and more brands to spend on OOH advertising. When asked for his expectations, Gupta said that June-July will see a lot of advertising from FMCG brands, tourism, real-estate, e-commerce, automobile and education sectors also.
The OOH sector has had a good start to the year and with the positive sentiment in the market, it is no surprise that most OOH agencies are expecting a boost in ad spends by brands in the coming months. What remains to be seen is whether this will continue past 2014 and how do OOH players make use of this perceived change in the business cycle to create a more robust outdoor advertising ecosystem, which is even more attractive to advertisers.
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Asia’s biggest display

The latest addition of Bandra hoarding in Global Advertisers’s outdoor inventory has further increased to  142X128 from 125X80, making it Asia’s largest BANDRA biggest hoarding in Mumbai

Located at Bandra in Mumbai, the site has set new benchmark for the company and for brands looking for unique proposition in outdoor advertising. It’s a great opportunity for marketers for building innovative concepts on such a larger display. 
 Also, Bandra is highly preferred area for marketers for promotion, therefore popular luxury fashion brands, automobile, entertainment, BFSI and many more have already made enquires. “I am very excited to have this site added to my kitty, its Asia’s biggest display today. It’s our new Star in the Global family.” said Sanjeev Gupta, MD, Global Advertisers.
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Donear suiting, the style partner of Gori Tere Pyaar Main, engages Global Advertisers for outdoor promotion

Gori Tere Pyaar Main
Mumbai: 25 November, 2013: “Being the season of wedding, brands are eyeing for innovative solutions, co-branding opportunities with movies and its promotion on outdoors have gained popularity this year.
Our company, Global Advertiser has promoted several such branding partnerships on outdoors, recently. For example: travel partnership, exclusive merchandise partnership, channel partnership and many more. Outdoor advertising has supported these marketing initiatives of brands in terms of maximizing their reach, creating awareness about their offers and helped them in cutting down the competition, significantly.
The outdoor campaign of Donear Suitings is promoting its style partnership with the movie Gori Tere Pyar Main,  and has been successful in spreading the message across many cities. ” said Sanjeev Gupta, MD, Global Advertisers.
Global Advertisers displayed huge outdoor sites from Bandra to Andheri, capturing the young crowd going to shopping malls, multiplexes and college.

Global Advertisers creates giant promotional campaign for “Grand Masti ”

Mumbai :

“Grand Masti” is an upcoming Bollywood adult comedy film presented by Bharat Shah, directed by Indra Kumar and produced by Ashok Thakeria. The film is a sequel to the 2004 hit, Masti, and will feature Vivek Oberoi, Aftab Shivdasani and Riteish Deshmukh reprising their roles from the original. Grand Masti is expected to release on 13 September 2013, hence, grand promotional and marketing activities have set the stage for bumper opening at the box-offices.

India’s premier outdoor agency, Global Advertisers has designed a promotional campaign for the movie in and around Mumbai that includes some of its best hoardings. Sanjeev Gupta, MD, Global Advertisers says “Global is a leader in outdoor film promotion and publicity; we own most prestigious hoarding sites in Mumbai. Our media strategies for films have always garnered good publicity. Besides outdoor promotion campaign, we also incorporate new age practices of creating buzz in the city that include promotions through facebook, twitter and blogs. We would like to wish grand success for the entire team of Grand Masti”

Grand Masti is about three married guys Vivek Oberoi as Meet,Aftab Shivdasani as Prem and Riteish Deshmukh as Amar , they go out on fun experience in their college reunion in Shree Lalchand University of Technology and Science(SLUTS),finally to be trapped in a danger.


ANDHERI 40X40 300x158 Global Advertisers creates giant promotional campaign for “Grand Masti ”

Global Advertisers rules Mumbai with 100 new hoardings

 Global Advertisers India’s premier out-of-home agency has acquired 100 new clutter free, large size hoardings at prime locations in Mumbai. This has significantly maximized the reach of the agency by penetrating the moving customers. Catering to the needs of outdoor advertisers, Global has always taken first step towards bringing new technology, innovation and strategy in the business. These new sites are individually capable of communicating message to the large number of audience. Most of the hoardings are situated at dense markets, prominent roads (S.V. Road, Link Road) and heavily transit areas.
Sanjeev Gupta, MD, Global Advertisers says “The city is the financial capital and so the first choice of advertisers, hence, we at Global offers them everything possible under one umbrella to launch their product or service. Our services include Media Planning & Buying, Market Research, Digital Marketing, Monitoring and many more. We make sure that every penny spent by an advertiser should be a
value addition for an outdoor campaign. We are expecting to see large number of traction from our new sites in the upcoming season.”

Lakmé Fashion Week partners with outdoor giant Global Advertisers for Winter/Festive 2013

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Mumbai: Aug, 2013: Lakmé Fashion Week (LFW 23-27 August), India’s leading fashion trade event, assigned its outdoor promotion duty to India’s premier agency Global Advertisers. To commemorate the grand fashion event, Bollywood’s favorite designer Manish Malhotra will inaugurate the season on 22nd August 2013 at Grand Hyatt, Mumbai and fashion legend Sabyasachi Mukherjee, will present his collection as the Grand Finale show on 27 August, 2013.

Sanjeev Gupta, MD, Global Advertisers says “we are glad to be associated with LFW as their official outdoor partner. The outdoor campaign is taking the event to next level of diversity, creativity and energy. Our strategic displays of large size hoardings have been deployed for this campaign, covering Mumbai’s high profile areas with their clutter free visibility.”

LFW will showcase the talent of 100 new designers as well as the established ones including Ritu Kumar, Rana Gill, Anita Dongre, Archana Kochhar, Rocky S, Krishna Mehta, Swapnil Shinde and many more. Fashion industry’s biggest brands, bollywood celebrities as  show stoppers, season’s best style and outfits have been the ingredients of LFW, making it most awaiting fashion event of the industry.


MCHI CREDAI Property 2013 Inaugurated today focuses on ’Property Buyer of Tomorrow’

With inputs from Girija Balan
Kemmannu News Network, 11-04-2013 18:42:04

April 11, 2013, Mumbai (By Lokesh Shastri): The ‘MCHI CREDAI Property 2013, the 21st Real estate & Housing Finance Exhibition’ that was inaugurated in Mumbai today, had organized two important seminars  to coincide with the mega property exhibition where developers would be displaying about 15,000 properties.

There were two seminars and both were houseful.  They addressed the issues on real estate in Mumbai under the title of Prospects India 2013- Decoding the Property Buyer of tomorrow.

The seminars, chaired by key developers from Mumbai, were on the two vital topics which are of major concern for Mumbai and home buyers from across Mumbai Metropolitan Region (MMR).

The first seminar on Mumbai Makeover- Redevelopment was held at 14.30. This seminar included discussions on topics such ‘Mumbai’s answer to land crunch’, ‘the new stock in the city’, ‘changing profiles of localities’ and others. This seminar will be chaired by Mayur Shah, Vice President, MCHI-CREDAI, Shailesh Puranik, President, MCHI-CREDAI (Thane unit), Vinod Sampat, Advocate & Property expert, Naushad Panjwani, Senior Executive Director- Knight Frank and others.



Global Advertisers, India’s premier outdoor advertising agency, has created the buzz for the exhibition through an outdoor campaign that employs imposing giant-size billboards across Mumbai.


The next seminar was addressing every investor’s concern what is the ‘Best time to invest’ This seminar was held at 4 P.M. today. This seminar  included the presence of some major real estate players such as Boman Irani, Hon Secretary, MCHI- CREDAI, Deepak Goradia, Vice President, MCHI-CREDAI, Subhankar Mitra, Head- Strategic Consulting-  JLL INDIA, Gulam Zia, Executive Director- Knight Frank.

The two seminars were the major highlights of the exhibition that has more than 15000 properties on display. These properties are from different parts of the state and the country. Properties ranging from 1/2/3/4/5 BHK and studio apartments, duplex, penthouses, row houses, bungalows, second homes/holiday homes, NA plots, shops, office premises will be displayed at the mega event.


The exhibition including the seminars has the prime aim of helping every home buyer achieve his/her dream of buying a home in Mumbai. Hence this year’s theme of the exhibition is ‘Mumbai makes me happy, where dreams come true’. Mumbai has been the prime destination for investment in homes by home buyers. Its emergence as a global financial hub, economic growth of this city, rapid growth of infrastructure is attracting people from across the country resulting in additional demand for homes.


Commenting on the seminars at the mammoth Real Estate & Housing Finance exhibition, leading real estate developer and Mr. Vimal Shah, President-Elect, MCHI CREDAI said, “Every year we attempt to make the MCHI-CREDAI expo better for the consumer. The seminars are an attempt to make the exhibition more educative and informative for the home buyers as well as general public. We are sure our visitors will find these seminars useful in taking their decision to buy their dream home at the exhibition.”


Global Advertisers, India’s premier outdoor advertising agency, has created the buzz for the exhibition through an outdoor campaign that employs imposing giant-size billboards across Mumbai.


The campaign has already generated intense curiosity among buyers through a larger than life billboards that carry the message ’Mumbai makes me happy; where dreams come true’.


Global’s MCHI-Credai Exhibition outdoor displays span the entire Mumbai Metropolitan Region (MMR):


Western Line: Marine Drive, Dadar, Mahim, Juhu, Andheri, Kandivali, Peddar Road, Prabhadevi, Santacruz, Jogeshwari, Goregaon, Malad, Borivali, Bandra, Santacruz,Worli, Dahisar, Virar, Khar, Boisar, Vasai, Nalasopara and Mumbai Central.


Central Line: Thane, Sion, Byculla, Powai, Vikroli, Parel, Mulund Kalyan, Ambernath


Harbor Line: Vashi, Panvel, Shahad, Kurla, Chembur




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